A/B-tested wins for a premium nutrition brand

We helped Foodspring turn product ideas into proven conversion upgrades.

Meet the brand

Foodspring is one of the top names in European sports nutrition – and not by accident. Since 2013, the Berlin-based company has built its reputation around one idea: premium ingredients, backed by science and sustainability.

Their online store is the core of the business: fast-moving, highly visual, and optimized for growth. To stay ahead, they needed smart improvements based on real user behavior.

The challenge

The goal? Simple to say, harder to do: boost conversions without bloating the site or guessing what works.

Foodspring needed a development partner who could:

Integrate quickly into their Scrum-based workflow

Speak fluent English and collaborate across teams

Deliver new frontend features, but only if proven effective via A/B testing

Oh – and we had less than a month to deliver the MVP.

What we delivered

We worked like part of the team – shipping features that were tested, validated, and built for real-world performance.

Each improvement was:

Key features & improvements

Quick product finder

A dedicated section that uses user preferences to suggest the most suitable products, simplifying and speeding up the checkout process.

Product comparison section

A feature allowing users to easily compare multiple products side by side based on key attributes, helping them make more informed purchasing decisions.

3rd Order Discount

A feature designed to boost conversion rates by offering a discount on every third order and providing users with clear information about their current order status.

Reviews.io integration

Real reviews embedded on product pages

Free gifts based on cart value

Functionality that adds promotional gifts once certain cart value thresholds are reached.

Shopware upgrades & plugin fixes

Ongoing support to keep the platform clean and stable

Product stock notifications

Notifying staff members when specific products become out of stock, helping them manage inventory, and responding promptly to product availability changes.

Redesign and refinement of Storefront Components

Including filters, product lists, and the mobile version tweaks to improve usability and consistency across devices.

Tech stack

Results

Improved conversion rate through data-validated UX upgrades

Seamless integration into client’s Scrum and QA processes

Zero feature rollouts without measurable ROI

Faster user journeys, better product discovery, stronger incentives to purchase

Let’s build something that works (and proves it)

We specialize in conversion-first e-commerce projects – where every feature earns its place.
Want to make decisions backed by real data? Let’s talk.

+48 663 601 422

Phone

bartosz.guzdziol@speardevs.com

E-mail

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