Let’s get one thing straight: B2B e-commerce is not just a B2C shop hiding behind a login screen. Yes, both sell online. Yes, both have shopping carts. But that’s where the similarities end. B2B selling is a different beast entirely. In this article, we’ll show why B2B e-commerce demands more than a password-protected storefront and … Continue reading Why B2B e-commerce isn’t just B2C with a login – and how Shopware 6 helps get it right