A beginner’s guide to Storyblok

Is your website feeling more like a prison than a playground? Are clunky templates and slow updates keeping you from creating amazing experiences? Storyblok is a powerful content management system that breaks free from the limitations of traditional CMS. It gives you the flexibility and speed to create engaging experiences everywhere.

What is Storyblok?

Storyblok is a user-friendly headless CMS. It stores your content in a structured, API-driven format. As a result, it allows you to deliver it seamlessly across any platform.

Its core benefits include:

  • Modular content
    Content is structured into dynamic blocks. It enables easy reuse and customization across various channels.
  • Visual editing
    Even non-technical users can create and edit content with intuitive visual editors.
  • Localization
    Built-in support for multilingual content management streamlines global expansion strategies.
  • Versioning and drafts
    Granular version control and drafts ensure smooth collaboration and content governance.

Why Storyblok?

Traditional CMS solutions often suffer from:

  • Long development cycles that slow down innovation and time to market.
  • The complexity that creates challenges for both editors and developers.
  • Omnichannel limitations that restrict the reach and impact of your content.

Storyblok solves these pain points head-on with its headless architecture.

As a result, you can:

  • Design without limitations
    Build unique experiences with drag-and-drop components and flexible layouts.
  • Publish instantly
    See your changes live right away without waiting for development teams.
  • Reach your audience everywhere
    Deliver content across any platform or device.

Key features of Storyblok

Visual editing

Source: storyblok.com

Benefit from intuitive visual editing tool.

  • Point-and-click
    Create anything from headers to galleries with just a few clicks.
  • Live collaboration
    Work together in real-time with field-level comments and instant updates.

Control the content

Handle growing content volumes and traffic with ease.

  • Instant publishing
    Get your content live faster, with no developer delays.
  • SEO optimization
    Boost search engine rankings with component-level control over content structure.

Reusable components

Storyblok - Reusable components
Source: storyblok.com

Take care of consistency and creation process.

  • Modular blocks
    Build reusable components like Lego blocks. Create once and reuse it everywhere. It helps you keep consistent branding and faster development.
  • Granular control: Optimize your content structure for SEO with component-level flexibility.

Custom workflows

  • Streamline content lifecycle
    Define custom approval processes to fit your team’s unique needs.
  • Enhance functionality
    Benefit from a wide range of free and custom apps from the Storyblok App Directory.
  • Extend platform as you want
    Build your own custom tools and plugins for maximum flexibility.

One place to manage content

Storyblok offers a centralized hub for organizing your content, assets, and user access. Organize all your stories in one central location, eliminating silos and streamlining operations.

  • Consolidate content in one location, eliminating silos and simplifying operations.
  • Find what you need with a powerful search function.
  • Build a content structure with advanced tagging and folders.

Master asset management

Storyblok - Master asset management
Source: storyblok.com

Gone are the days of struggling with scattered assets. Storyblok’s advanced asset management features bring everything under one roof.

  • Single source of truth
    Manage all your images, videos, and other assets from one central location.
  • Performance optimization
    Ensure your content loads lightning-fast. Storyblok’s Image Service and Global Content Delivery Network (CDN) optimize and cache every image.
  • In-app editing
    Edit images directly within the CMS. Use a robust editor with filters, crop tools, and more.

Deliver content that speaks every language

Break down language barriers and tailor content to individual preferences.

  • Go native
    Translate content at the field level to deliver localized experiences.
  • Unique for everyone
    Create content variations tailored to individual languages, regions, or markets using dedicated folders.
  • Use any localization solution
    Integrate with any third-party solution like Localize or Optimizely. You can also leverage your own.

Personalize experiences

Deliver personalized experiences that truly resonate.

  • Composable approach
    Implement your unique personalization strategy with Storyblok’s personalization solution.
  • Testing for perfection
    Test different content variations for various user segments through A/B testing tools.
  • Open to anything
    Connect with any third-party solution through Storyblok’s API-first architecture, ensuring seamless integration.

Headless architecture

Storyblok adopts a headless, cloud-native architecture. As a result, it brings some benefits:

  • As an API-driven CMS, it provides integration with any technology stack
  • Automatic updates and maintenance


You can ensure enterprise-grade security. Storyblok is ISO 27001 certified. It guarantees the highest standards of security for your data and operations.

  • Hosted on Amazon AWS
  • Secured API

Use cases of Storyblok


Storyblok use case enterprise
Source: storyblok.com
  • API-first architecture ensures your website evolves alongside your needs
  • Deliver localized content experiences with native localization features and global CDN.


Source: storyblok.com
  • Storyblok’s has built-in support for multilingual content management. Localize product information to reach diverse audiences and expand into new markets.
  • Create dynamic product catalogs using Storyblok’s composable components
  • Publish product information across different digital touchpoints.


  • Use a visual editor to create personalized content, tailored to specific audience segments.
  • Conduct A/B tests on different content variations to optimize performance.

Is headless CMS bad for SEO?

A headless CMS can enhance your SEO efforts and improve your search engine ranking. Of course, with the right approach.

SEO best practices with Storyblok

  • Define clear and accurate content hierarchies using folders.
  • Optimize titles, descriptions, and meta tags at the component level.
  • Integrate with dedicated SEO plugins and tools.
  • Pre-render content for faster loading speeds, a crucial factor for SEO ranking.
  • Leverage Storyblok’s global CDN to ensure fast content delivery worldwide.
  • Focus on technical SEO aspects like sitemaps, structured data, and robots.txt.

Headless vs. traditional CMS

FeatureStoryblok (headless)Traditional CMS
ArchitectureHeadless – separates content and presentationMonolithic – content and presentation combined
FlexibilityHighly flexible, integrates with any frontendLimited by built-in templates and functionalities
ScalabilityScales easily with growing content volumeOften requires infrastructure upgrades for larger content volumes
PerformanceCan achieve faster loading times with pre-rendered content and CDNRelies on server-side rendering, which can be slower
SEORequires manual optimization and integration with SEO toolsOften includes built-in SEO features
SecurityFocuses on API security and access controlSecurity measures may be tied to the platform itself
CustomizationHighly customizable due to headless natureLimited customization options within templates
Content managementGranular control over content structure and metadataContent often managed in predefined formats
Omnichannel deliveryDelivers content to any platform or device via APIsTypically designed for website publishing only
CostPricing depends on usage and featuresMay have fixed costs

Storyblok pricing

Choose the plan that best fits your needs based on:

  • Number of websites
  • Number of users
  • Traffic volume

Consider the features you need and the level of support you require.

Storyblok pricing plans (data as of February 2024):

  • Community (Free)
  • Entry (99€)
  • Business (849€)
  • Enterprise (3299€)
  • Enterprise Plus (Contact sales)

Storyblok FAQ

What is Storyblok used for?

Storyblok is used as a tool to create and manage content for websites, mobile apps, and other digital platforms.

Can I use Storyblok for free?

Yes, Storyblok offers a free plan with limited features. You can upgrade to a paid plan for more advanced functionalities.

Who is the CEO of Storyblok?

The CEO of Storyblok is Dominik Angerer.

What is Storyblok?

Storyblok is a platform that helps you manage and deliver content across different digital channels.

Is headless CMS bad for SEO?

No, headless CMS can actually be good for SEO because it allows for more flexibility in content presentation and structure.

Who uses Storyblok?

Many businesses and organizations across different industries use Storyblok for content management and delivery.

Is headless good for SEO?

Yes, headless CMS can be good for SEO because it allows for better control over content presentation and structure. It can improve website performance and user experience.

What is the limit of Storyblok?

The limits of Storyblok depend on your subscription plan.

Is Storyblok self-hosted?

No, Storyblok is a cloud-based platform, meaning it is hosted on servers managed by the Storyblok team.

Is headless CMS better?

Headless CMS offers more flexibility and scalability compared to traditional CMS, making it better suited for modern digital experiences.

Is Storyblok cloud-based?

Yes, Storyblok is a cloud-based platform.

Why is headless better?

Headless CMS is better because it allows for the separation of content from presentation. It enables greater flexibility, scalability, and future-proofing for digital projects.

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