Narcos.eu is the official European retailer for Narcos-branded goods – lighters, rolling papers, accessories and more.
The brand had one goal: Build an online store that hits as hard as the story behind it.
This wasn’t just everyday build. Selling tobacco-related items online in the EU means you’re working under a tight regulatory net:
At the same time, the shop had to:
Oh – and we had less than a month to deliver the MVP.
Shopware 6 was the natural choice: stable, extensible, and perfect for our custom storefront goals. But we rewrote most of the default Shopware storefront to get the right experience.
Design? Done in under a week – thanks to our partners at hehe.studio.
We kicked things off with 7 design workshops that aligned the bold Narcos brand with sleek UX:
To match the ambition of the brief, we put together a lean but experienced delivery team:
Project Manager
Backend Developer
Frontend Developers
QA Specialist
Designers (hehe.studio)
DevOps
In total, it took us over 1,300 hours on over 200 tasks, all monitored and executed sprint by sprint.
Let’s be honest – not everything went smoothly. Here are standout headaches:
Many off-the-shelf Shopware plugins overwrote base Bootstrap styles. That meant hours of:
The German hosting provider wouldn’t talk in English, which slowed down technical support.
Like many creative projects, alignment on functional details took effort. We adapted by tightening feedback loops, documenting decisions, and revisiting scope weekly to stay on track.
We build e-commerce experiences that go beyond the template.
Let’s talk.
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