Creating eye-catching product videos is one of the most effective ways to boost sales in your online store. But finding the right video editing tool isn’t always easy. That’s why we’ve put together a real-world guide to the best tools for editing e-commerce videos.
This is not going to be another rank list of the “top video editors”, that you have probably seen hundred times. In this article, we will show you real, useful tools, which could help you to start making e-commerce videos/ads.
Whether you use your phone or laptop, it will help you create content that could stand out from the rest. But don’t forget – editing is only a part of success. The rest are your actually recorded videos.
Best desktop tools for editing e-commerce videos
Adobe Premiere Pro
Adobe is by far – most recognized brand in design and marketing. Their products starts from designing simple stuff, up to advanced video animations and many more.
The Premiere Pro is used by filmmakers, youtubers and marketing teams. Why? It gives you full control over every single thing in the video. You can cut, move clips, add text, music, create transitions, apply LUT’s (ready-to-go color templates), or correct your colors manually.
But it is not the easiest, to start with. It take some time to learn and adapt. However it can be one of the best tools for editing e-commerce videos.
For complicated edits, it also require good PC. It’s also known for crashing, so better make lot of backups, or set it to automatic save (for example every 5 minutes). However, once you know how to use it – you can create high-quality product videos, ads, testimonials, and many more, that looks like studio videos.
If you’re working on a bigger e-commerce project – this is the tool for you. Many templates, a lot of tutorials, and by far the most popular editing tool for PC.
- Best for advanced users, detailed product videos, social media ads
- Support all formats, gives you full control and great colors editing
- Thousands of ready templates, color presets
- Based on paid subscription
- Take time to learn, requires strong computer
DaVinci Resolve
DaVinci is something like Premiere Pro’s younger brother. And it’s completely FREE.
It’s famous mostly for its color correction tools (mostly for professionals), but it also offers all editing options, like Premiere Pro. Even the motion graphics and effects are supported. You can do anything in it – and you don’t have to pay.
Cons? It’s complicated. For most users even more, than Premiere Pro. It has different layout than standard editing programs, so it could feel different, and hard to learn by scratch.
But there are many tutorials online. Great choice, for someone who wants to grow their skills, without spending money.
There is a paid, Studio version, but most e-commerce creators will never need it. Free version gives you everything, you need to perfectly edit your videos, such as tutorials, interviews, social media ads, and many more.
- Best for color grading and professional edits
- Completely free
- Advanced tools, fast performance
- Complicated for beginners
Final Cut Pro (MacOS)
Final Cut Pro is an Apple software. It’s used by video creators, marketers and even some film studios. If you’re a mac user, which is very common in marketing and e-commerce business – you’ve found your tool.
FCP is very fast, thanks to optimizing it for Mac hardware. Due to it’s smooth performance, even very large files works fine in full quality. It feels light, responsive, and stable.
It’s simple in use, comparing to Premiere Pro, or DaVinci Resolve, but also offers an advanced features. The interface is clean, and easy to navigate, which makes it great program to learn for beginners.
On the right side you’ve got your clips, in the center preview, and on the right – effects.
Timeline is on the bottom, along from left to right side. Everything is organized. Bonus is a magnetic timeline, which means that clips automatically connect and slide into place.
It was designed strictly for creatives, not engineers. You don’t need to adjust millions of settings to start editing. Just drop&drag your clip and start right away.
By downloading, you have 90 days free trial. Then it’s one-time payment – $299.
- Super fast on Macs
- Clean and easy interface which makes it beginner friendly
- Magnetic timeline, which helps fast editing
- One-time purchase
- Perfect fot creatives – marketing, ads, e-commerce videos, product videos
- Mac only
- Weak in team-collaboration
- Less advanced in color-grading than DaVinci
- Smaller plugin library
CapCut for Desktop
CapCut was firstly a mobile app, but now is also available on desktop. And it’s really, really good. It was made for fast, modern videos, like Instagram Reels, or TikToks. Which makes it also an awesome tool for quick product video reels, or something similar.
It features drag&drop editing, lots of already installed effects, filters, background music, and – automatic subtitles. This is super useful for marketers, that wants to make social media content by themselves.
It’s very easy to learn, even, if you’ve never edited a video before. You can practically figure it out in 10 minutes. If you want to create simple, fast, and modern e-commerce videos – this is probably the easiest tool, to start with. Along with the Final Cut Pro, mentioned above, which lacks some filters and premade layouts for videos, but it’s also very user friendly.
In the newest update, capcut got AI beta functions, like text to video transcription, AI video effects, and many more. It’s much easier and faster to edit “budget” clips, even for product videos. It’s also great for marketing on social media platforms like tiktok, or instagram reels.
CapCut supports also integration within desktop, tablet and mobile edits, which could be a deal-breaker feature for marketing team, often working remotely.
- Best for quick video edits, especially for TikTok content
- Easy to start with, great for beginners
- Completely free
- Simple interface, a lot of built-in templates and layouts
- Rich libraty with effects, and automatically up-to-date layouts and more
- Limited advanced editing
Popular video editing apps on mobile devices
CapCut
When it comes to mobile devices, CapCut is one of the most downloaded video apps on the market right now. And it is one of the best tools for editing e-commerce videos on mobile.
Similar to desktop version – it’s free, and easy to use app, especially for beginners. It was made by the same company as TikTok.
App make it even more beginner-friendly. You can cut your clips, add music, sound effects, filters, transitions, and many more. All, with just a few taps. It also includes AI tools, auto captions, voice effects, and even background removal, which is really helpful with some product videos on blank background.
You can add your clips straight from camera roll, select your layout, and thats it. Final video is auto-generated by the app. Of course, you can make some changes, but that’s finally it.
That’s one of the reasons, why users love CapCut as the app. It also has a manual edit mode and many more, but templates make it so much faster and easier.
So if you want to quickly edit a video for your online store, add some music, effects, cut it and post in just few minutes, this is the app you need.
There are some paid-versions templates, but it depends on your needs. Most of the customization is completely free.
- Free (with paid features)
- Super beginner friendly
- For Android & iOS
- Thousands of ready to go templates from all categories
- AI tools, like auto-cut & auto-captions
- Quick export
- Great for social media videos
- Limited advanced editing
- Some features require subscription
- Not as advanced as desktop programs
InShot
InShot is another popular video editing app, perfect for social media content.
It has easy and beginner-friendly interface, supports multiple video formats (memory saving codec H265). By creating project, you can select your aspect ratio – vertical / square / horizontal. You can add text, animations, stickers, background, music, and many more.
It’s especially useful if you want to mix some photos with videos, add a product title, or create a short ad with messages. Simple in use, without any advanced features.
Great app for product highlights, how-to make (something) videos, or quick customer reviews.
- Easy to use
- Built-in free music and sound effects
- Different style text, animations, stickers and overlays
- Perfect for social media – fast
- Commercial-free music library
- No desktop version
- Advanced features require premium version
- Longer videos aren’t something, you would edit here
Captions
Captions is an app that isn’t as long as others on the market.
As the name suggests – it’s simple app, created mainly for making creative, auto-generated captions.
It makes the static, talking videos more dynamic. Functions like filters and transitions aren’t available. But instead of it, you get more features within captions.
Besides auto-generated content, you have a filler word removal tool, which removes parts like “uhmm”, “emm” etc. It also gives you eye contact correction – an AI tool that makes video like you always look into the camera.
Next text tool is auto-generating translations to other languages. New functionalities also supports voice dubbing for lots of languages.
Smart camera moves makes the video much more dynamic, by cropping and zooming. This could be done also automatically.
Fairly new is also auto-generating all talking videos. The only thing, that you must do, is provide a description – AI will do the rest! Then you can edit your talking avatar, change colors, auto-dubbing languages and many more.
There is free and paid version of app, depending on chosen functionalities.
As you can see, captions is more helpful with static, marketing videos, mainly for social and ads. It won’t show your product, but can easily help you reach more visitor on webpage or social profiles.
Which e-commerce video editing tool is right for you?
When it comes to creating videos for your e-commerce, the right tool depends on your needs and skill level. Programs like Premiere Pro, DaVinci Resolve offers advanced editing features for high quality products, or brand campaigns. Capcut is simple in use, followed by Final Cut Pro, with additional, pro features.
Mobile apps gives you fast and easy editing and creating reels, which engages audience. You can add subtitles transitions, use ready templates and optimize the content for socials.
You don’t need to be an expert – these apps and programs will help you create videos, that sell your products!
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Great videos need a great store behind them.
At SpearDevs, we help e-commerce brands set up, audit, and improve their platforms. Need more than just editing tools?
